Dau Performance Based Agreement
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Dau Performance Based Agreement

When it comes to digital marketing, performance-based agreements can be a great way to ensure that both parties involved are working towards the same goals. One such agreement that is gaining popularity in the industry is the DAU (Daily Active Users) performance-based agreement.

What is a DAU Performance-Based Agreement?

A DAU performance-based agreement is a contract between an advertiser and a publisher where the payment is based on the number of daily active users (DAUs) for a specific application. This agreement is often used in mobile advertising, where the advertiser wants to promote their app and increase its DAUs.

The publisher agrees to promote the app through various channels, such as social media, email marketing, or in-app ads, and ensures that the app sees an uptick in DAUs. In turn, the advertiser pays the publisher based on the number of DAUs generated during the campaign.

Advantages of a DAU Performance-Based Agreement

One major advantage of a DAU performance-based agreement is that it aligns the interests of both parties involved. The publisher is incentivized to promote the app to their audience, as they will only be paid if there is an increase in DAUs. The advertiser, on the other hand, can be sure that they are only paying for results, rather than just impressions or clicks.

This agreement can also be beneficial for app developers looking to increase their user base. As the publisher is working towards the goal of increasing DAUs, it can lead to higher app rankings and visibility, which can result in even more users in the long run.

Limitations of a DAU Performance-Based Agreement

While a DAU performance-based agreement can be beneficial, there are also limitations to consider. First, the publisher may not have complete control over the app`s usability or user experience, which can influence the number of DAUs generated.

Additionally, the agreement may not take into account other important metrics, such as retention rate or lifetime value of the user. While increasing DAUs can be a good start, it`s important to also consider the long-term value of those users to the app.


Overall, a DAU performance-based agreement can be a great way to increase the user base for a mobile app while also ensuring that both parties involved are working towards the same goal. However, it`s important to consider the limitations and other metrics to get a more complete picture of the app`s success. As always, communication and transparency are key to a successful partnership.